How to Build a Financial Inclusion Wallet from Scratch? Read SmartPay's Case Study Now
The SmartPay wallet in Vietnam is a nationwide network uniting over 400,000 merchant acceptance points, comprised mostly of micro to small merchants, and over 1 million consumers initiating more than 2 million monthly transactions. This project was shortlisted by the PayTech Awards 2020 as the Best Mobile Payments Initiative for Business and for Consumer.
How did SmartPay realize a whole new digital ecosystem? How did OpenWay technology play a key role in its success?
Read the case study and learn:
How thorough research into Vietnam's market helped SmartPay discover a new customer segment of 23 million people
What kind of customer engagement platform can be attractive to both new users and tech-savvy clients
What is the best way to onboard micromerchants and low-income populations
How SmartPay was able to increase cost efficiency and scalability by keeping everything on single digital platform
Table of contents
Why financial inclusion is such a challenge in Vietnam
Right research leads to the right model
A reliable platform making the most of data
An easy and attractive solution for the unbanked
Access to credit and savings products – overcoming the hurdle
All needs covered on a single platform
Success reflected in numbers