Bank Audi and OpenWay Launch Contactless Cards
Bank Audi, one of the leading Arab banking groups in the Middle East, started to issue and acquire contactless cards on the WAY4 processing platform from OpenWay. As the region proved ready for new payment experience, the bank reacted in a fast and customer-centric way. MasterCard PayPass technology was implemented and certified in 2012. In 4 months, number of contactless cards was increased in 10 times in ABC mall, Lebanon’s most prominent shopping destination.
April 9, 2013 - Lebanon
The year 2012 was the right time to promote contactless solutions, and fast time-to-market was a must. In October 2012 Bank Audi launched contactless cards co-branded with ABC mall, Lebanon’s most prominent shopping destination. In 4 months the number of these cards grew from 500 to 5000 cards, all issued on the WAY4 system.
Bank Audi’s success strategy was revealed in detail at OpenWay e-Payment Grand Prix user group. The presentation, including stats and retail signage examples, was published on OpenWay’s website: http://goo.gl/3LNMi
It’s the bank’s vision that Big will not beat Small anymore, instead it will be Fast beating Slow. Bank Audi is growing its versatile payment portfolio and expanding rapidly in different regional and international markets, with being technology-forward as a high priority. The bank’s contactless technology created a more compelling consumer experience and therefore better business opportunities in issuing & acquiring.
Bank Audi chose to rely on OpenWay, with its flexible WAY4 processing software and solid experience of contactless implementations – over 20 cases worldwide. Following the successful MasterCard PayPass project, the bank plans to deploy Visa payWave and other innovative solutions on WAY4.
“We are proud to work with Bank Audi and accelerate the multi-direction growth of its payment processing business,” commented Sophocles Ioannou, OpenWay Regional Manager for Mediterranean and Levant. “OpenWay is ready to introduce tailor-made innovative solutions for the Middle East, by leveraging both global expertise and regional knowledge.” The fast launch of Bank Audi’s contactless operations on WAY4 was handled by OpenWay and its local partner Infotec Systems.
Bank Audi is a banking group with a universal profile. In December 2012 the bank's assets reached $31.8 billion. The group is represented in six countries of the Middle East, in Egypt and Sudan as well as Turkey, France, Monaco and Switzerland. The group is in the top 20 banks in the region by assets, client deposits and net profit and in the top 10 for issuing credit cards.
OpenWay Group was founded over 15 years ago. We develop WAY4, an innovative e-payment processing framework for banks, payment processors, telcos and petrol companies.
OpenWay was initially headquartered in Brussels, Belgium with one R&D team there and another in St. Petersburg, Russia. Today we are a global company with 10 offices and 130 customers around the world.
Our portfolio consists of WAY4 Card and Merchant Management, Financial Switching, Personalised Channel Banking, Prepaid Cards, E-Commerce, Mobile Payments, Digital Wallet, DCC, Fuel Cards, and other solutions.
Our customers include tier-1 giants, mid-size companies, and ambitious start-ups:
- Equens, Western Europe (SEPA-acquiring of 0.5 million merchants on WAY4)
- Savings Bank of Russia (issuing and acquiring back-office, and authorization switch for 140 million credit and debit cards on WAY4)
- SIX Group, a leading European payment company processing over 4,000,000 cards and migrated over 30 banks to WAY4 within 15 months
- Comdata, USA (commercial cards on WAY4)
- Network International, the Middle East (a processing center with approximately 60 banks on WAY4)
- Raiffeisenbank Int., Eastern Europe (a processing center for 15 banks and countries on WAY4)
- Bank Audi, MENA region (more than 40 card products on WAY4 including NFC)
- Halyk Bank of Kazakhstan (the first bank to launch Visa P2P Mobile Transfers)
- Lukoil Intercard, Eastern Europe (B2B fuel cards with comprehensive loyalty services on WAY4)
WAY4 live installations consistently demonstrate high performance; for example, 90 million cards issued and authorized on a single platform and 12 million POS/ATM clearing transactions processed daily by a single acquirer.
OpenWay, known for its commitment to long-term relationships, both serves customers locally and provides global support. Today our team unites approximately 500 payment business, digital technology, and security professionals.